A wise sage once said, ‘the plural of anecdote is not evidence’. Many who work producing evidence for policy will have faced the frustration of having decision makers weighting stories more highly than good quality empirical evidence.
However, a blog I came across this week makes a very reasonable point about how empirical scientists can sometimes use anecdotes very effectively to illustrate points supported by robust data. I find myself agreeing with the author – effective evidence for policy need not always avoid anecdotes. We should recognize their limitations of course, but at the same time recognize their power to reinforce, for certain audiences, messages that have been drawn from robust empirical evidence. It’s by no means an easy feat to get the right mix, and in some instances, for some audiences, the use of anecdotes is inappropriate. But as any good communicator will tell you, stories can be a very useful tool in getting messages across. As scientists working in the evidence for policy arena, we ignore that fact at our peril.